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Showing posts with label e-business. Show all posts
Showing posts with label e-business. Show all posts
Sunday, August 23, 2009
Tuesday, August 4, 2009
Obama about business
In an interview taken by Business Week, Obama has been asked what did he learn in the first six months after his election. I liked his short but complete answer:
"I think over the last six months I have just relearned that lesson—that my most important job is to get the right people in the right place, give them the freedom to innovate and to think creatively about problems, hold them accountable for results, and make sure that they are cooperating with each other and communicating with each other on an ongoing basis."
How cool is that?
The entire interview here:
http://www.businessweek.com/magazine/content/09_32/b4142000676096.htm
Njoy!
"I think over the last six months I have just relearned that lesson—that my most important job is to get the right people in the right place, give them the freedom to innovate and to think creatively about problems, hold them accountable for results, and make sure that they are cooperating with each other and communicating with each other on an ongoing basis."
How cool is that?
The entire interview here:
http://www.businessweek.com/magazine/content/09_32/b4142000676096.htm
Njoy!
Saturday, July 18, 2009
How to screw up your CTR rates
Does it make any sense to use a paid advertise program to promote yourself on your own site?
Monday, June 15, 2009
Distribution Channel Management for software products
For a software company the distribution of its software products is a very challenging job. The Internet is offering unlimited opportunities but is opening many doors also for the competition. As a company director, I am sure that you are questioning yourself everyday what you need to do to keep (or target) the leader position.
The modern strategies include these days channel distribution strategies such as exclusivities for resellers, local market prices, marketing development funds and local brand development strategies. How to manage all these? How to protect the channels? How to improve the channels? How to define new channels? And, very important, how to measure all these parameters?
All these challenges will be discussed on Thursday, June 18th on a webinar hosted by my colleague Casey Potenzone (VP US Sales) and our partner Ken Beam (President, VAR City). The webinar is called “60 Minute Crash Course on Channel Management” and the registrations are open (and free):
http://www.avangate.com/webinar/software-channel-management-2009.php
Njoy!
The modern strategies include these days channel distribution strategies such as exclusivities for resellers, local market prices, marketing development funds and local brand development strategies. How to manage all these? How to protect the channels? How to improve the channels? How to define new channels? And, very important, how to measure all these parameters?
All these challenges will be discussed on Thursday, June 18th on a webinar hosted by my colleague Casey Potenzone (VP US Sales) and our partner Ken Beam (President, VAR City). The webinar is called “60 Minute Crash Course on Channel Management” and the registrations are open (and free):
http://www.avangate.com/webinar/software-channel-management-2009.php
Njoy!
Wednesday, March 25, 2009
Monday, March 16, 2009
Friday, March 6, 2009
How is the software channel coping with the crisis
Avangate is doing a survey on how the crisis is impacting the channel distribution in the software industry. If you are:
THANK YOU!
- an ISV using a partner network or
- a reseller in the software industry,
THANK YOU!
Wednesday, November 12, 2008
Yahoo Pingbox - nice gadget for your blog
I spent 10 minutes today to look into Yahoo Pingbox. I found the option under the "Messenger" menu and I said to check it out.
Yahoo made a pretty nice job by developing this little nice gadget. Basically it can be added to any website/blog/forum as an online chat option.
Want to add it on your website? Simple as 1,2,3... Go to Yahoo Pingbox website and start the "Create a Pingbox" process; it will take you maximum 3 minutes to get the HTML code to be inserted in your blog. The nicest thing is that the installation instructions are made for most popular blogging platforms (like Blogger for instance).
The gadget can be seen in action on the right side of this blog :)
Can be used this tool as an alternative for chatting online with your customers? Certainly YES!
Yahoo made a pretty nice job by developing this little nice gadget. Basically it can be added to any website/blog/forum as an online chat option.
Want to add it on your website? Simple as 1,2,3... Go to Yahoo Pingbox website and start the "Create a Pingbox" process; it will take you maximum 3 minutes to get the HTML code to be inserted in your blog. The nicest thing is that the installation instructions are made for most popular blogging platforms (like Blogger for instance).
The gadget can be seen in action on the right side of this blog :)
Can be used this tool as an alternative for chatting online with your customers? Certainly YES!
Tuesday, October 14, 2008
Keep the same course but in more steps
Spending a dollar these days is more than a shopping experience, it’s a challenge! The customers are looking for best values money can buy.
What can we do about it? Serve the customers, of course.
Let’s suppose that you have a piece of software which costs 49 dollars. Also the sales trends are not following the forecasts from the beginning of the year. Same product but different customer behavior.
It’s time for action! Hit the customers with many buying options! Everybody loves to choose. Expand your shopping cart by selling the same product but with monthly payments!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Puchase options:
=> one time fee: USD 49
=> monthly payment: USD 4.9 (12 months subscription service)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
And, to follow market trends, add a support package that will dramatically increase the customer satisfaction and your conversion rates.
So, to keep your sale forecasts, make it possible today by respond in an elegant manner to your customers:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Puchase options:
=> one time fee: USD 49
=> monthly payment: USD 4.9 (12 months subscription service)
Purchase until 20th of November and get the Golden support package for free.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Friday, September 26, 2008
Internet marketing from Avangate
I was recently asked how can we help a small company to promote its products. Suddenly I realized that there are so many marketing channels available from Avangate that can boost the product exposure very effective.
I will not talk about our webmarketing services which are tremendous (but also they are not free) but I will talk about all tools that are bundled with the e-commerce platform.
PAD Promoter
Avangate is offering a very efficient service by submiting a product PAD file to certain popular websites (such as downloadpipe.com, fivesign.com, etc). And yes, it's free :)
Google Base
Avangate is submitting on a daily basis your selected products to Google Base. Thus, you will receive an incredible market exposure to millions of potential customers.
Affiliates network
Thousands of affiliates are ready to sell new products. Not being a popular product there must be other ways to convince the affiliates to put it in front of other products; you will ask how. Now is depending an everybody sales talent but I would say that in all cases an offer that cannot be refused will win; and am not referring to Godfather's movie now but to money. Giving a big discount to affiliates can convenience them to make some easy money :)
Besides these free tools, Avangate can introduce you to additional marketing channels like Bits du Jour (which will sale the product with a great discount for one day), Giveawayoftheday (which is offering the product for free but for a different SLA, aquiring thousands of new customers and generate new revenue channels on them), SoftPressRelease.com (which is offering great discounts to all Avangate customers for the PR services).
At the end but not the last will be the Account Manager assigned for each vendor account. The consultancy services are included and coming from an e-commerce expert the benefits are obvious. Just log in to your Avangate account and start your Internet marketing plan :)
P.S. New customers can also sign up for an account :)
I will not talk about our webmarketing services which are tremendous (but also they are not free) but I will talk about all tools that are bundled with the e-commerce platform.
PAD Promoter
Avangate is offering a very efficient service by submiting a product PAD file to certain popular websites (such as downloadpipe.com, fivesign.com, etc). And yes, it's free :)
Google Base
Avangate is submitting on a daily basis your selected products to Google Base. Thus, you will receive an incredible market exposure to millions of potential customers.
Affiliates network
Thousands of affiliates are ready to sell new products. Not being a popular product there must be other ways to convince the affiliates to put it in front of other products; you will ask how. Now is depending an everybody sales talent but I would say that in all cases an offer that cannot be refused will win; and am not referring to Godfather's movie now but to money. Giving a big discount to affiliates can convenience them to make some easy money :)
Besides these free tools, Avangate can introduce you to additional marketing channels like Bits du Jour (which will sale the product with a great discount for one day), Giveawayoftheday (which is offering the product for free but for a different SLA, aquiring thousands of new customers and generate new revenue channels on them), SoftPressRelease.com (which is offering great discounts to all Avangate customers for the PR services).
At the end but not the last will be the Account Manager assigned for each vendor account. The consultancy services are included and coming from an e-commerce expert the benefits are obvious. Just log in to your Avangate account and start your Internet marketing plan :)
P.S. New customers can also sign up for an account :)
Tuesday, August 19, 2008
Symantec to acquire PC Tools
Symantec announced today it signed an agreement to buy PC Tools. The financial detail has not disclosed but anyone from the software industry can figure out that the numbers are very, very big (PC Tools being one of the biggest computer security company).
Thus, Symantec is starting to be one of the most appealing company these days ...
Thus, Symantec is starting to be one of the most appealing company these days ...
Tuesday, August 12, 2008
Dell is using Avangate
This morning I performed a search on Google using "avangate" and I was surprised to see that this time a Dell company (License Technologies Group) is using our brand to promote itself.
The frequency of these kind of situations is very high lately and my question to these "competitors" is who should buy the beer for the marketing people?
The frequency of these kind of situations is very high lately and my question to these "competitors" is who should buy the beer for the marketing people?
Wednesday, August 6, 2008
Google released "Insights for Search"
A few days ago, Google released a new tool for anyone involved in the online business. The service seems to be an extension of Google Trends and it's giving a deep analyze of searched keywords over the Internet: analyze multiple keywords, regional interest, worldwide interest map, etc.
So, enjoy Google Insights for Search.
So, enjoy Google Insights for Search.
Friday, July 11, 2008
How can you throw away your visitors
Today TechCruch published a video material that plays automatically and ... it cannot be stopped! Imagine what I did after 2 seconds I opened the website ....
Search BOSS from Yahoo
Yahoo opened this week the innovation gates: Search BOSS ("Build your Own Search Service"). The company is changing this way its strategy by offering access to the search engine to external applications. Thus, as Microsoft did with its ISV plan, Yahoo will have the opportunity to build a huge business around its search engine.
More details can be found on Yahoo Developer Network.
More details can be found on Yahoo Developer Network.
Friday, July 4, 2008
Customized top level domains and the winners
ICANN recently agreed to support customized top level domain names (e.g. ".avangate", ".daniel"). I will not talk about this decision but about who will win on a long term from this decision.
If today it is quite simple to guess the website of a company of interest (e.g. avangate.com), in the feature the options you will have will be unlimited (or almost). The most recommended solution will be to search the company name using a preferred search engine. Now, can you guess who is the winner? :)
If today it is quite simple to guess the website of a company of interest (e.g. avangate.com), in the feature the options you will have will be unlimited (or almost). The most recommended solution will be to search the company name using a preferred search engine. Now, can you guess who is the winner? :)
Thursday, July 3, 2008
Internet black holes revealed
One of the biggest Internet black hole can be finally indexed by the search engines. The announcement has been made by Google and Yahoo.
The technical solution offered by Adobe is a special flash player that allows the search engines to harvest inside the binary SWF files.
After more than 10 years of flash technology, Adobe implemented this strategy to sustain the Flash market which will become a new wave of building the web. Why did it take so long?
The technical solution offered by Adobe is a special flash player that allows the search engines to harvest inside the binary SWF files.
After more than 10 years of flash technology, Adobe implemented this strategy to sustain the Flash market which will become a new wave of building the web. Why did it take so long?
Wednesday, June 25, 2008
Increase software downloads
The software industry has three major points to measure the success of the products:
- number of downloads
- number of licenses sold
We will address today only the first point: number of software downloads. What are the key factors that can affect these downloads?
Our webmarketing team released again a great article regarding how to increase the number of the downloads for a software product. The main factors are:
- Let users know what they are downloading. Don’t surprise them!
- Suggest the action: Download versus Try label
- Don't ask for user details (or do it in an elegant manner)
- How to handle a potential customer if interested
- Get proactive feedback
- How to manage the uninstall process
Enjoy!
Tuesday, June 24, 2008
Open source as an advantage
Nokia announced today they will be acquiring (for $410 million) the remaining 52% of Symbian they don’t own. Thus, the Symbian platform will be released under the Eclipse open source license.
The big question now is how Android will respond on this one?
In my opinion Nokia made a great move by releasing Symbian as open source: the mobile applications made for Nokia phones will explode on the market :)
The big question now is how Android will respond on this one?
In my opinion Nokia made a great move by releasing Symbian as open source: the mobile applications made for Nokia phones will explode on the market :)
Monday, August 27, 2007
Measure the performance of your eCommerce provider
During the globalization process, almost any software vendor outsourced the ordering process for his software products; thus, the electronic software distribution (or ESD) become a very tough niche for all companies which are providing this kind of services.
Outsourcing the entire ordering process will cut the operational costs bringing specific services such as multi-language, multi-currency, 24x7 support, etc. I will not dwell on outsourcing benefits here but on how to measure the performance of your e-commerce partner. In order words, what is the performance ratio of your ordering system and how to measure it?
A very basic method is to compare the number of visitor you have with the number of completed orders but this is a very primitive method.
A most suitable method is to create a script which will handle any redirect from your website (e.g.: mywebsite.com/buyredir.php?product=ABC&vendor=Avangate). At the end of the week the consolidated reports will show the number of redirected users vs number of completed orders.
Using such measuring system, you can see at any time how your ordering system performance is affected by the prices, website design or your e-commerce platform, helping you to take the best decisions for your business.
Notes:
Enjoy :)
P.S. Having more that one e-commerce provider can confuse your customers but we will talk about this in further discussions.
Outsourcing the entire ordering process will cut the operational costs bringing specific services such as multi-language, multi-currency, 24x7 support, etc. I will not dwell on outsourcing benefits here but on how to measure the performance of your e-commerce partner. In order words, what is the performance ratio of your ordering system and how to measure it?
A very basic method is to compare the number of visitor you have with the number of completed orders but this is a very primitive method.
A most suitable method is to create a script which will handle any redirect from your website (e.g.: mywebsite.com/buyredir.php?product=ABC&vendor=Avangate). At the end of the week the consolidated reports will show the number of redirected users vs number of completed orders.
Using such measuring system, you can see at any time how your ordering system performance is affected by the prices, website design or your e-commerce platform, helping you to take the best decisions for your business.
Notes:
- a "user" means an unique session redirected to the e-commerce provider
- in case that you are using more than one e-commerce provider, for the same session the shopper must be redirected to the same ordering system
Enjoy :)
P.S. Having more that one e-commerce provider can confuse your customers but we will talk about this in further discussions.
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