Sunday, August 23, 2009

Social media revolution

We do not longer search for news, news find us...

Tuesday, August 4, 2009

Obama about business

In an interview taken by Business Week, Obama has been asked what did he learn in the first six months after his election. I liked his short but complete answer:

"I think over the last six months I have just relearned that lesson—that my most important job is to get the right people in the right place, give them the freedom to innovate and to think creatively about problems, hold them accountable for results, and make sure that they are cooperating with each other and communicating with each other on an ongoing basis."

How cool is that?

The entire interview here:


Saturday, July 18, 2009

How to screw up your CTR rates

Does it make any sense to use a paid advertise program to promote yourself on your own site?

Monday, June 15, 2009

Distribution Channel Management for software products

For a software company the distribution of its software products is a very challenging job. The Internet is offering unlimited opportunities but is opening many doors also for the competition. As a company director, I am sure that you are questioning yourself everyday what you need to do to keep (or target) the leader position.

The modern strategies include these days channel distribution strategies such as exclusivities for resellers, local market prices, marketing development funds and local brand development strategies. How to manage all these? How to protect the channels? How to improve the channels? How to define new channels? And, very important, how to measure all these parameters?

All these challenges will be discussed on Thursday, June 18th on a webinar hosted by my colleague Casey Potenzone (VP US Sales) and our partner Ken Beam (President, VAR City). The webinar is called “60 Minute Crash Course on Channel Management” and the registrations are open (and free):


Monday, June 1, 2009

Twitter - news and life in real time

How can you find out and feel when something big is going on? And how to do it in real time? The answer is, again, Twitter!

I arrived to the office today and I have opened Twitter as usual; a popular channel showed up to me: Air France! A catastrophic accident happened today with an Airbus 330 of AirFrance, over the Atlantic, from Rio de Janeiro (Brazil) to Paris (France).

The reactions on Twitter - 73 messages in 2 seconds: