How to screw up your CTR rates

Does it make any sense to use a paid advertise program to promote yourself on your own site?

Distribution Channel Management for software products

For a software company the distribution of its software products is a very challenging job. The Internet is offering unlimited opportunities but is opening many doors also for the competition. As a company director, I am sure that you are questioning yourself everyday what you need to do to keep (or target) the leader position.

The modern strategies include these days channel distribution strategies such as exclusivities for resellers, local market prices, marketing development funds and local brand development strategies. How to manage all these? How to protect the channels? How to improve the channels? How to define new channels? And, very important, how to measure all these parameters?

All these challenges will be discussed on Thursday, June 18th on a webinar hosted by my colleague Casey Potenzone (VP US Sales) and our partner Ken Beam (President, VAR City). The webinar is called “60 Minute Crash Course on Channel Management” and the registrations are open (and free):
http://www.avangate.com/webinar/software-channel-management-2009.php

Njoy!

Twitter - news and life in real time

How can you find out and feel when something big is going on? And how to do it in real time? The answer is, again, Twitter!

I arrived to the office today and I have opened Twitter as usual; a popular channel showed up to me: Air France! A catastrophic accident happened today with an Airbus 330 of AirFrance, over the Atlantic, from Rio de Janeiro (Brazil) to Paris (France).

The reactions on Twitter - 73 messages in 2 seconds:

Indian Killer from Bollywood

Friday question: exclusivity vs. success

If you are offering a unique solution on the market, can that be called a success?

Mercedes E class - Dreams will have to wait

Sound of tractors, sound of life

I want to share with you a little story from my life. The story is about my grandmother, an 80 years old woman from the country side, a woman that means very much to me.

She worked very hard the land for her entire life and now she becomes to lose from her strength. Recently I had a phone conversation with her and she told me a little thing that impressed me to tears; she told me “you know Daniel, I was sitting in the courtyard the other days and I was looking to the field and listening to the tractors that were working the land; I realized that I worked my entire life around these tractors; they use to lead my daily activities. Now, after 60 years, the tractors are still working on the same land but I feel them so far away from me…”

What happened is that my grandmother accepted that she became old and she cannot work the land anymore; now she is waiting for great-grandchildren…