The order page can be built in many ways but it should have some specific elements: product name, order options, prices and the action element. I saw a lot of ordering pages and I will not talk at this moment about how to make an order page but how to use the action element.
The action element can be a link or a button or both. Today a saw an ordering page from a respectable company with all classical e-commerce elements implemented but with a very strange action element: a circle button before the product name:
Where is the action element here? Come on…you have a possible customer, you want to get the order and the only element from the whole page is that grey button? What about this little change:
I bet on this change and I am sure that the sales volume will increase with a minimum of 15 percent. What do you think?