Tuesday, May 22, 2007

Don't lose your possible customers

The order page can be built in many ways but it should have some specific elements: product name, order options, prices and the action element. I saw a lot of ordering pages and I will not talk at this moment about how to make an order page but how to use the action element.

The action element can be a link or a button or both. Today a saw an ordering page from a respectable company with all classical e-commerce elements implemented but with a very strange action element: a circle button before the product name:













Where is the action element here? Come on…you have a possible customer, you want to get the order and the only element from the whole page is that grey button? What about this little change:













I bet on this change and I am sure that the sales volume will increase with a minimum of 15 percent. What do you think?

1 comment:

Paul said...

I agree with you. I think some coloration on the initial "shy" round button would've improved the user experience.

Moreover, the initial positioning is not very fortunate. In my opinion is better to place the action that takes the user to the next level on a lower area or in the right side, like you suggested.