Avangate attended Microsoft Worldwide Partner Conference. The overall feeling is that the conference is a "place to be" for any software business company. The audience is from Microsoft integrators/developers area and the first objective for everyone is to make a good business.
Avangate made a star from the myAvangate platform (Reseller Management System) by promoting the most powerful sales concept these days: combining the online sales channel with classical distribution channels.
Avangate had also a good presence at SIC 2007 (also by sponsoring the conference). The conference is also a "place to be" for every software business or service provider for this area.
In my opinion the conference is still in the beginning stage. The majority of the people are from the US but the international presence seems to grow from year to year.
The conference is a great opportunity to build new partnerships, to discover new business concepts and to promote your products or services of course.
Adriana had a very good presentation about "Web metrics". The audience learned how to "read" the business behind the numbers showed by any website tracking system, how to calculate and interpret the bounce rates and conversion rates, etc.