Wednesday, November 12, 2008

The Wasteland - think twice before disposing your electronics

Facts
  • e-waste - a growing concern
  • one of the most toxic places on earth
  • a story about recycling electronics in US
  • how "green" can be transformed in death

Yahoo Pingbox - nice gadget for your blog

I spent 10 minutes today to look into Yahoo Pingbox. I found the option under the "Messenger" menu and I said to check it out.

Yahoo made a pretty nice job by developing this little nice gadget. Basically it can be added to any website/blog/forum as an online chat option.

Want to add it on your website? Simple as 1,2,3... Go to Yahoo Pingbox website and start the "Create a Pingbox" process; it will take you maximum 3 minutes to get the HTML code to be inserted in your blog. The nicest thing is that the installation instructions are made for most popular blogging platforms (like Blogger for instance).

The gadget can be seen in action on the right side of this blog :)

Can be used this tool as an alternative for chatting online with your customers? Certainly YES!

Thursday, November 6, 2008

Casual Drinks with Avangate


We will host a free networking event here in Mountain View on November 20th. There will be 2 hours of food, drinks, business people and funny moments.

You are invited if:
* you are connected with the software industry
* you want to extend your business network
* you want to meet Avangate US team
* you want to have fun :)

Interested? Register online

We look forward to seeing you at the event!

UPDATE: The 2009 Spring Edition will be on 26th of March. More details in this post.

Sunday, November 2, 2008

Tuesday, October 14, 2008

Keep the same course but in more steps

Spending a dollar these days is more than a shopping experience, it’s a challenge! The customers are looking for best values money can buy.

What can we do about it? Serve the customers, of course.

Let’s suppose that you have a piece of software which costs 49 dollars. Also the sales trends are not following the forecasts from the beginning of the year. Same product but different customer behavior.

It’s time for action! Hit the customers with many buying options! Everybody loves to choose. Expand your shopping cart by selling the same product but with monthly payments!

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Puchase options:
=> one time fee: USD 49
=> monthly payment: USD 4.9 (12 months subscription service)
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And, to follow market trends, add a support package that will dramatically increase the customer satisfaction and your conversion rates.

So, to keep your sale forecasts, make it possible today by respond in an elegant manner to your customers:

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Puchase options:
=> one time fee: USD 49
=> monthly payment: USD 4.9 (12 months subscription service)

Purchase until 20th of November and get the Golden support package for free.
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Can you share what measures have you implemented to respond to the actual economic situation?

Friday, September 26, 2008

Internet marketing from Avangate

I was recently asked how can we help a small company to promote its products. Suddenly I realized that there are so many marketing channels available from Avangate that can boost the product exposure very effective.

I will not talk about our webmarketing services which are tremendous (but also they are not free) but I will talk about all tools that are bundled with the e-commerce platform.

PAD Promoter
Avangate is offering a very efficient service by submiting a product PAD file to certain popular websites (such as downloadpipe.com, fivesign.com, etc). And yes, it's free :)

Google Base
Avangate is submitting on a daily basis your selected products to Google Base. Thus, you will receive an incredible market exposure to millions of potential customers.

Affiliates network
Thousands of affiliates are ready to sell new products. Not being a popular product there must be other ways to convince the affiliates to put it in front of other products; you will ask how. Now is depending an everybody sales talent but I would say that in all cases an offer that cannot be refused will win; and am not referring to Godfather's movie now but to money. Giving a big discount to affiliates can convenience them to make some easy money :)

Besides these free tools, Avangate can introduce you to additional marketing channels like Bits du Jour (which will sale the product with a great discount for one day), Giveawayoftheday (which is offering the product for free but for a different SLA, aquiring thousands of new customers and generate new revenue channels on them), SoftPressRelease.com (which is offering great discounts to all Avangate customers for the PR services).

At the end but not the last will be the Account Manager assigned for each vendor account. The consultancy services are included and coming from an e-commerce expert the benefits are obvious. Just log in to your Avangate account and start your Internet marketing plan :)

P.S. New customers can also sign up for an account :)